Search Engine Optimization

SEO is the practice of helping interested customers find your site by making it responsive to the search terms that are most important to your business.

Until recently, SEO was practiced as black art, guerilla marketing, attempting to boost rankings by tricking the search engines. Thankfully, this is no longer considered valuable or necessary. Positive search rankings are achieved by aligning your practices with the search engines' own best interests. This means presenting relevant information to your visitors, clearly presented in a way that honestly emphazizes the search terms your potential customers are likely to be using.

Starting with clear, readable text content, within a coherent page structure based upon web standards, we work with clients to identify and refine, in an iterative process, their target search phrases.